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Dr Denim
Dr. Denim, a Swedish denim company, has been a prominent player in the denim industry since its inception in 2004. Offering high-quality jeans at affordable prices, Dr. Denim stands out in an industry often characterized by overpricing and monotony. The company's roots in denim run deep, with its founders, Alexander and Johannes, inheriting their passion from their father, Morten Graah. Morten was a pivotal figure in the denim industry during the late 1970s, introducing innovations like 'stone-washed' jeans to Europe and popularizing renowned brands like Edwin Jeans and G-Star RAW in the Scandinavian market.
