REPLAY takes its name from the concept of “re-making”, “re-creating” and “re-elaborating”, which appealed to its founder Claudio Buziol when he saw the word come up on his TV screen during a football match.
This iconic brand has developed and evolved along this theme since its debut, taking the best of the past and giving it a contemporary twist.
Authentic, Innovative and Italian
REPLAY was born in 1978 by Claudio Buziol and later represented by Fashion Box, which was found in 1981 and is still based in the hilltop town of Asolo (Treviso), a place of worldwide renown for creativity. nnovative flair, characteristic Italian design and the superb quality of its products, have always been three cornerstones of Fashion Box S.p.A.’s philosophy. In addition to distinctive skill and expertise, this has made the Italian group a major player in international denim styling and production.
The Fashion Box combination of vast experience and advanced know-how, alongside an extensive search for distinctive style using sophisticated techniques, constitutes the intrinsic value of its garments, and thus, much of the Group’s investment is focused on stylistic and technological research into materials.
"Jeans are more than just a piece of clothing. They do not only last for a season. Jeans blend with the body, are moulded by the body into an indissoluble whole, becoming one with the wearer in a sublime symbiosis. Jeans reflect just who we are – slipped on in seconds, shaped over the years as the fabric adapts to and enhances every single curve and fold.
This is why they’re so sexy. This is why they’re still so rebellious, still a symbol of dressing and thinking outside the box. Above all, this is what makes them so unique. No two pairs are ever the same, just as no two people are ever the same. Yet there’s nothing haute couture or high class about jeans. They’re democratic."
-Fashion Box S.P.A