Since its creation back in 1989, G-Star Raw has established itself as one of the top notch denim brands in contemporary apparel. A luxury men's and women's company that brings you chic-yet-casual clothing for every taste!
About G-Star Raw
Every high end company that aims to be progressive and become a milestone in the modern apparel industry works under a certain philosophy that defines their personal approach and reflects upon their end product. Same goes for the Dutch denim company G-Star Raw. And their philosophy is this: 'Just The Product'. That approach has led the brand to many denim 'firsts':
• The fusion of high-level craftsmanship with street level edge created a completely new denim sector, the 'luxury denim for the streets'.
• G-star has introduced the idea of using raw, untreated denim as a wearable and desirable material.
• By adopting architectural and 3-D thinking into the denim construction, the brand has pushed the denim sillhouete into a brand new level, with unique designs and fits.
G-Star has also promoted the inherent beauty of denim by creating washes and treatments that bring out its unique characteristics and qualities. Today’s sophisticated washings palette represents a full life-story, from raw, unwashed denim through deep indigo dyed to extreme bleached, with treatments adding multiple gradations of wear to create distinctive, textured garments with soul.
Despite G-Star's denim orientation, the brand understands the need for complementary textures and styles that can help ‘frame’ denim and present it in a new light. That's exactly what collections like the 'Correct Line' are here for, with a sophisticated tailored line that emphasizes proportion, craftsmanship and detailing and which balances the raw edginess and street-wear influences of their core denim range. The result is pure eyecandy. You come out with an all-day, every-occasion wardrobe that features fashionable cuts, luxurious materials and subtle branding in a full range of jackets, shirts, knits, dresses and skirts.
And as if this was not enough, G-Star proves a genuine interest and dedication into the environmental issues and brings the RAW Sustainable program that uses Organic instead of conventional Cotton. with its reduced levels of fertilizers and pesticides, Organic Cotton is used as a base for a range of new products that contribute towards a more sustainable future without compromising on quality, comfort or design.
The innovative brand now counts more than 20 years on the market and proves that dedication and pure love for 'just the product' can aspire to create one's own trends and unique styles. G-Star's huge collection proves just that. And when the approach becomes personal and is not affected by the surrounding market demand, there really is no limit.
G-Star Raw And HotelShops
HotelShops brings G-Star at your doorstep, with a great collection in men's and women's choices. If you are a jeans lover you can find a variety of styles from Type C, Arc 3D, and the classic 3301 line. You can also complete the look with one of our denim shirts for a complete G-Star outfit that will stand the test of time and will always make you look sharp! And for all you ladies that are looking for something extraordinary that drifts away from the denim culture, check out these G-Star dresses.